SAN DIEGO, CA (SolidWorks World 2014) - Steven Bodnar, VP of Marketing at Kenesto, says he had to revamp the company's marketing strategy.
Kenesto was everyone's favorite cloud based workflow program when it was introduced in 2011. After all, it was headed by Mike Payne, famous for starting PTC, then SolidWorks, then SpaceClaim. Or maybe because it was the only cloud based workflow program. Either way, it was a solution looking for those who were hard to convince they had a problem. Most firms lacking a proper workflow were loath to even see the need for a fix. So Kenesto had to reinvent itself as a collaboration tool.
We only had to unlock some of the collaborative functions of Kenesto, says Bodnar. Indeed, behind Kenesto's plain Jane blue grey interface lies a wealth of collaborative features. Like a Dropbox with CAD benefits, it can store email conversation along with notes, text files, JPEGs, PDF's and, of course, CAD files. It is able to view major CAD files, both for MCAD and AEC. And particularly popular with Revit users is the ability to cloud render.
Along with a change of market strategy came a shift in customer targeting. Kenesto now wants to go for OEM deals rather than selling end user licenses.
For more information, see www.kenesto.com