DALLAS, TX (Siemens PLM Connection 2013) June 5, 2013 - In the world of engineering, there's nothing sexier than a car. Ok, maybe a car with a girl in it. Icing on the cake. We love to look at picture of cars.
More likely than not, the pictures of cars we look at today are created on a computer. And the best at doing that is RTT.
By all indications, generating sexy pictures of cars has paid off handsomely for RTT. Their booth at Siemens PLM World, where they are showing their rendering software, DeltaGen for Teamcenter, is one of the biggest, and has by far the most alluring imagery.
RTT is a German company (HQ in Munich) but has 15 offices from Shanghai to Detroit. It has experienced 33% growth over the last 5 years, even maintaining this torrid pace last year despite the recession. It has over 700 employees and is hiring.
RTT takes native formats of most MCAD programs as well as the fast emerging JT format and does super photo realistec rendering. The images are stunning.
"But it's not just the software," says Stu Johnson, RTT's PLM director of Bizdev. "It's our process." He goes to explain that RTT is in so tight with Big Auto that they get vital visual data (colors, interiors, maerials) of new car models before their autos are introduced to the public. It's database is enormous, it's configurations factory current. RTT is then able to create complete vizualization of cars, inside and out, for dealers in their showrooms and automakers on their websites. Not only can the customer pick the leather, they can how nice it would look on the screen, generating all the necessary lust to lock in the sale. One such example is Audi City billed as the "showroom of the future."
RTT not only handles the automotive market but also extend its expertise to aviation. Boeing and Airbus should certainly need similar graphics.
Stu tells me of RTT's plan to enter the lifestyle market. Shouldn't such superb graphics be great for your clothes, being able to pick out outfits from a virtual closet, show them on yourself, picking colors, one size smaller...no, bigger...Finally, jeans that fit without struggling to pull up the zipper.
It's a long way from cars to clothes. What is draping sheet metal over a chassis compared to a dress over a super model. Fabric has to drape, flow. RTT is not the first to dream of the larger numbers that crossing over to a consumer market would generate but if it can make machines with such eye-popping beauty, just image what it can do in more glamourous industries.
We might want to get ready for a whole new level of sexy.