Nov 11, 2012, ORLANDO, FL (3DEXPERIENCE FORUM North America) – Dassault Systemes has identified so many industries it means to conquer that it seems like a plan for world domination. Here are some of the industries mentioned at the conference:
- Architecture and construction
- Apparel and fashion
There were more but my head was starting to spin. To say it is an ambitious plan is an understatement. Each industry will already have its entrenched leaders, with known and respected industry expertise. What would the maker of CATIA know about fashion, for example? Sure it can show me the next Boeing jet on a runway, but can it simulate the spring collection on models as they sashay down Paris runways?
Dassault CEO Bernard Charles ford not seem to be bothered by such considerations. Dassault Systemes has its roots in Dassault, the aircraft company, from which it was a small step to the design facilities of Boeing, Airbus…just about every major aerospace company, commercial or military. If you allow yourself to think of cars as airplanes without wings, you can see how success in aerospace would have translated into the automotive market. As engineers hold airplanes and cars as the finest examples of their craft, Dassault products got a warm welcome from many manufacturing companies.
But what of AEC, where the Dassault brand has little cachet?
How can Dassault establish credibility in so many diverse industries, in which its aerospace and automotive pedigree matters not, where nobody knows about CATIA, or may never have heard about Dassault fighter planes?
Next: Pt. 3, Dassault Mines for Credibiity