Nov 7, 2012, ORLANDO, FL (3DEXPERIENCE FORUM North America) - This morning, we had heard Bernard Charles, CEO, of Dassault Systemes, reveal that he took a 2-3 month break from his duties as CEO. This may have allowed him to contemplate the world as well as Dassault’s place in it. He seems to have emerged with nothing less than a coalescing vision of mankind and technology, parts of which has already been spread throughout Dassault divisions. One cannot enter Dassault’s North American headquarters without seeing “IF WE..ask the right questions, we can change the world” emblazoned on the doors. He is trying to share his wisdom with us from the stage, but is kind enough to break it down into digestible chunks. We hear about “harmonizing nature, products and life.” There have been high-minded messages going out the public in national ad campaigns, including the iceberg commercial, where a town is created from desert by towing an iceberg to it.
If you are wondering what all this has to do with CAD, CAM and CAE, you are not alone. CAD, CAM and CAE are still in the picture. See the Dassault “compass” below. CAD, CAM and CAE is one part, all under “3D.”
Then there’s been the acquisitions of companies whose products seem to be as central to Dassault’s core competencies as Pluto is to the sun. Exalead, a French search engine. NetVibes, a online brand monitoring tool… CAD insiders could make no sense of it. It was just too out-of-the-box.
But I think we were just too small minded. Clearly, Dassault is aiming for much more than the CAD, CAM and CAE industry. Just how much more became clearer at this conference.Next: Dassault Attempts World Domination