It what seems to be an attempt at Do It Yourself, we were treated all last week to frequent reports from the Siemens PLM analyst event from a member of the corporate communications staff. If you follow Siemens' social media expert Dora Smith on Twitter, you got a play by play of the event: who was speaking and their subject. You may even have seen Dora's interview with Tony Affuso, CEO of Siemens PLM, and found out that Tony golf game was an "embarrassment."
Yeah, I'm jealous. I haven't met Tony yet. I might have interviewed him for our TopTen Questions series.
Though press and bloggers were not invited, analysts were. That was no big surprise about the press being ignored. After all, SolidWorks had already placed press second to bloggers during the v2010 introduction.
Though some grumbling was heard, most of the old school press are resigned to their fate. The days of being flown around the country, being wined and dined by CAD royalty and listened to as if you had a monopoly on wisdom because it said "editor" on your name badge -- that's SO over. Nowadays, you have to produce. SolidWorks and Autodesk have discovered that they get much more bang for their buck with bloggers. New to the game, impassioned about the product, dazzled by the attention of those on high who make the software they are lucky to be playing with, a software vendor can expect serious amounts of positive ink to flow out of the heady experience of a free trip to headquarters, an invitation to a conference expenses paid, being the first on the block with the latest release, etc. -- all the stuff we old editors and reporters take for granted.
Siemens PLM has little in the way of a blogger community. But they have Dora, a one-woman force. She may well have melted her smart phone keys with her Tweets. Still, a bit of variety would have been nice. Analysts are important, especially for public companies, but I heard not a peep from them from the show. I'm sure they are saving the good stuff for their paying clients or for one of their thousand dollar reports.
If more CAD vendors insist on the DIY approach, I'm going to miss the spice that varied reporting types can add. I already miss Ralph's pithy comments as he updates his blog during the keynotes. I can imagine Matt telling Dan Staples on what it would take to make Solid Edge take off like a rocket, Martyn commenting on the interoperability (or lack of) between Solid Edge and UG, or Deelip cornering a product manager on Synchronous Technology trying to handle complex shapes.