Last week, I was reading a post by an industry observer. This was a person I respect for his sharp mind and his encyclopedic knowledge. He has been in the CAD industry forever. A true CAD insider. The subject of his post interested me -- and by similarity, also the subscribers of TenLinks Daily. But I grew more dismayed as I read on as this post was peppered with jabs at another blogger. So frequent and pointed were the jabs that by the time I read to the end, I had forgotten what the article was about. I wanted to reread it but was pressed by a deadline. Many other articles had to be approved for insertion into the newsletter. With so many blogs, independent sites... plus vendor sites also publishing their material online, we are facing a deluge of material. In the early years of TenLinks, we used it all. But these days, rather than overwhelm our readers with a yard long daily newsletter, we have taken to eliminating links to articles that are may be irrelevant, uninteresting, insignificant, poorly written, hard to read... and in this case, maybe just a bit too personal.
Had I been an old school editor and these were articles I had commissioned, I would have edited the personal stuff out. But in my new job, I don't have that luxury. I can use it or not.
I'm not saying bloggers shouldn't write personal stuff. Heck, that is what blogs are for, right? You can write about your breakfast, your kid's birthday party, your feud with another blogger. Fine. It's America. We have free speech. Get it out of your system. I write personal stuff in mine sometimes. But I have to sort out what is going to be useful and/or interesting for my subscribers. So for their sake, I have to have standards.
Or am I being too high minded? The week before I didn't use an article that had a curse word in the title. But I only have to look at the magazines by the supermarket checkout to be reminded that negative material sells magazines. Being shocking sells. Maybe I should publish beach photos of CAD celebrities who have fallen off their diet, who got really drunk at the last conference, who is getting a divorce. There's no shortage...
It makes me cringe but are you Interested?