I'm winding up a meeting with the CEO of one the major CAD companies when he says, "Roopinder, what do you think is happening in the industry?"
It is smart of him to ask it -- and this guy is one smart cookie. He happens to know more about the CAD industry than I do. Him asking me what I think of the CAD industry is like Paul Bocuse asking me what I think of French cooking just because I ate in one of his restaurants. For some of us in the press and analyst community (you know who you are) this is their golden moment, a chance to enlighten some poor soul stuck in his corner office, mired in the running of his company, while they, the wise men, have been following the North star of knowledge.
Though his company competes with Siemens PLM, I can't help but take a poke. "Synchronous Technology is hot," I say.
He shakes his head, and says wearily, "I just don't think that is the answer."
How can someone not agree with my genius? I happen to know his company employs a small team of people whose only job is to stay up to date on competitive products. I'm sure they've already had Synchronous Technopogy under their scopes. Have they not given their boss the straight scoop on how ST has a clear, inherent technical advantage over "traditional" MCAD products, such as theirs? Could it be that they may not even have seen it for themselves, clouded by corporate zeal and chauvinistic faith in their own stuff? But then I also realize that even if even if the "truth" had been told, the Siemens threat can still be dismissed for a variety of non-technical reasons, chief among that there is no reason to react to ST unless they actually start to lose sales to Siemens.
I let it go and make a mental note note to not be so sadistic to good people.