Ask any CAD insider about Solid Edge, and they'll tell you "great product." And now, with Synchronous Technology, Siemens could be on sitting on gold. But can Siemens extract the gold?
In the race for market domination, Solid Edge is far behind front runners SolidWorks and Inventor. It's no accident that those products are owned by companies that emphasize merketing. By comparison, the companies that have owned Solid Edge (first Intergraph, then UGS and now Siemens) seem to be lightweights.
Without marketing, Solid Edge must rely solely on the merits of its technology. As an engineer, I can certainly appreciate technological advantages. But it is not enough.
Let's take an example, though it is from a different industry. To make a $100 million movie, a studio may spend $50 million in marketing. That's a little nuts. However, you can't make money unless you spend it. With CAD, it's expensive to educate potential buyers and convince them that you have the better product.
So three words of advice for the success of Siement: spend, spend spend!
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