Autodesk Unveils Customer Briefing Center

After seeing the technology that Autodesk will use to show its software in its newly minted Customer Briefing center, I pity the company that has to demo to potential customers with just a laptop.

The Center, which is to serve as a model for future centers in various Autodesk locations (I hear the next one is will be in San Francisco), uses all manners of dazzling high-tech. A visitor is greeted with multiple interactive touch sensitive displays on which they can take a product through various stages of the design process. Software will be shown on a massive 15 foot HDTV display located in an area that, with a touch of a button seals the area as monolithic slabs rotate 90 degrees to form a wall.

The overall effect is "Wow!"

At this point, the potential customer has got to be thinking "If this company put this much technology into the room, their software must be amazing."

Buzz Kross, SVP of Autodesk's manufacturing division, cuts the ribbon for the new Product Briefing Center.

The event, which took place in the newly located offices of Autodesk's manufacturing division in Lake Oswego, Oregon (near Portland), was marked with a ribbon cutting ceremony attended by 120 people. It was mostly customers, several high school students (who were taking part in the FIRST robotics competiton, which Autodesk sponsors) and a smattering of press, It also included members of the state governor's office.

Autodesk has been operating in Oregon for 10 years, starting first in nearby Tualatin.

See official press release Autodesk Opens Customer Briefing Center in Oregon on TenLinks.com