It wasn't long after I entered the publishing world (with CADENCE in 1996) that I heard magazines suffered a mortality rate second only to restaurants. Now you tell me, I thought. Sure enough, CADENCE faded away a few years later, followed by a host of other CAD and engineering titles. So it was with great surprise when I heard a new engineering magazine was about to be launched. Yes, a real magazine. On paper, sent via regular mail, the old fashioned way.
The magazine, Design World, is set to start printing in October and already has a base of 40,000 engineers. How it got 40,000 right off the bat has not been explained. In fact, facts about the new publication are still in short supply. Here's what is known so far, gleaned from the press release and a little poking around:
- Content promised is "latest technology in downloadable 3D CAD models, real-time industry news, valuable product information, and educational features."
- Co-founders Mike Emich and Scott McCafferty used to sell advertising for Medical Design, a Penton publication. There is no mention of who will be filling in the editorial role.
- The publisher of the new magazine, WTWH Media, is nowhere to be found on the web. In fact, the domain wtwhmedia.com was still available at the time of this writing -- quite an oversight in my opinion!
- The www.designworldonline.com website is little more than a placeholder. You can fill in your information for a media kit, which is promised via email.
In my opinion, a magazine for 3D engineering design is sorely needed. I wish these guys the best of luck.