Too Skinny and Too Rich

This is not about Carol Bartz, lame duck CEO of Autodesk. It could have been. She is rather svelte these days --and immensely rich. Another time. It's more about AutoCAD 2007--the skinny little box it comes in makes me wonder how rich Autodesk wants to get.

All a software CEO has to do is wander into his/her shipping warehouse after a release and see skids of large boxes filled with tons of user manuals and reference guides. A lightbulb will go on, "Why not put all that documentation on disk!" Production and shipping costs are greatly reduced. The company adds to its bottom line and shareholders rejoice.

Well, to be fair, downsizing the the box is a general software trend. The recent editions of Microsoft Office ships in a little more than a CD holder. My first experience with opening a software box that cost thousands of dollars and getting a thin book, a CD and air was actually SolidWorks 95.

It used to be you got practically a bookshelf's worth of books with AutoCAD. Talk about your thud factor. The immediate out-of-the-box experience was, "Wow, this is some serious software (to warrant all this documentation)." It was comforting, like you were getting your money's worth. Plus, you could take the books with you places, highlight passages, bookmark them. You could throw them in your briefcase, read them in bed. Ok, maybe that was going too far. After several 12-step programs, I don't do that anymore.

With AutoCAD 2007, you get a card that you have to fill out and send in before you get the User's Guide. It's free. Of course, this money-saving scheme would backfire if everyone did that. Autodesk is gambling that users actually prefer electronic documentation.

Autodesk retails for close to $4,000. But each box that goes out the warehouse door costs Autodesk only a few additional dollars. We are talking an enormous profit here. Autodesk made over $1.5 billion dollars last fiscal year and out of that, $329 million was profit. How much more would it add to each box to throw in some books? $10?

And what would that extra money spent in printing and shipping buy a software company? More than gratitude from old-fashioned book loving geezers like me. How about long term gains from less software piracy? If all a company is shipping is a CD, it creates an impression that there is little more to the product. A CD is easily duplicated. It costs less than a dollar to make an illegal copy. Printed matter costs a lot more. If I was an illegal user of AutoCAD, would I feel cheated because the legitimate users got some very impressive looking books on their shelves? Would I be more likely to buy a legitimate copy? Or, in a world in which CAD software always came with thick books, wouldn't the software police (AKA the BSA, of which Autodesk is a member) know right away when they were in a hotbed of software piracy because of the complete absence of such books?

Comments

[ralphg]

I agree that online docs are much more convenient than hunting through the index and toc.

The problem is that Autodesk's docs are pretty much the only ones that are online. That would be alright, except that the help files contain errors and ommissions and malformed links.

Links is another problem. A command will link to related commands, system variables, and methods -- and eventually you get lost in link Heck.

I can sympathize with the huge task of documenting a sprawling monster like AutoCAD 2007, but in the past I have also urged Autodesk to release an update to its online docs (after the software comes out) to correct the too-many problems.

OTOH, less-than-stellar documentation gives us authors our business!

[Cameron Leach]

I am a CAD student in college right now, and I personally find that I barely refer to the autocad manual I had to pay for. It is much easier for me to simply hit F1 and bring up that clunker of a book in a neat, organized, and ELECTRONIC manner. The ability to browse topics quickly and easily, combined with search functions that can yield answers to your questions more easily than a book, AND the ability to update your help files online, leads me to prefer electronic documentation.

But that's just me. Besides, I could always print out help files on paper if I wanted to, am I right?

[KyleDasan]

You people must like reading stereo instructions too. Yes, often times I did feel like I was getting my monies worth with a whole "THUD" of a library with the purchase of AutoCAD. But it was deceptful. Having a book handy for the...oh....maybe 5% of the time I need it, okay that's a plus. But "F1" is alot easier to hit, than to dig up a thick book. And to you students out there looking to train yourselves...yes, a good book would be the answer. The keyword here is "good". Go and get a book from Borders or Amazon or wherever, that will actually TEACH you. Not the typical stereo instructions...

[R.K. McSwain]

The little card you fill out (or if you go to http://www.autodeskbookrequest.com) is only good for one manual, the skinny 150 pg. "Getting Started" guide. [ http://images.autodesk.com/adsk/files/civil3D2007_cgs.pdf ]

What if you want the whole 'R12 like' manual set? Customization Guide, Users Guide, Command Reference, Network Installation Guide, etc. [ http://mypage.bluewin.ch/3cjdk/eb/artikel/diverse/acad1.jpg ]

Developers Guide = $35
Autolisp Tutorial = $35
ActiveX and VBA Developers Guide = $35

Paper manuals or not should be an option at ORDER time, not after shipment, and for 4 grand plus, you should have the option of receiving all the manuals you want.

[Steve Bubendorf]

AutoCAD is a complex software. It costs an arm and a leg. The user should receive on-line and a full set of printed manuals. Every effort should be made to reduce down time due to searching for the required info every time they throw out the baby with the bathwater.

Sometimes things are well enough referenced that I find what I want quickly on-line. Other times I need an over-all picture that can be marked up and re-referenced,highlighted, additionally commented, etc., etc.

AutoCAD is driving it's customers away in droves by their greed that completely disregards the needs of their customers. This is simply one of many examples.

[Martyn Day]

Well, I think we all better start thinking about the planet. Hundreds of thousands of manuals printed off every year for the new AutoCAD? All that weighty stuff packed onto planes and flown around the world? Nah, give me a PDF manual everytime, it's a small issue. Although I do think the price of AutoCAD and especially LT are too high, manual or no manual.

[John Burrill]

About three times a year, I'll come up the stairs to my apartment(not rent-controlled) and find a plastic grocery bag sitting on my door mat, bulged, split and showing the corners of not one but three, two thousand page phone books: a yellow pages bloated with ads that in proportion, would suggest I spend 96% of my money on personal injury lawyers, a white pages, flush and replete with black squiggles on white like the book had been smashed closed during a swarm of houseflies and, my favorite, the mini-block roach-killer, cutsie collectable abridged version of the other two ballast slabs.
I said this happens four times a year, because, like Capital One, the local bells assume my complete lack of response to their advertised promotions means I've take a vow of silence to properly express my gratitude in prayer.
Why the curdled sarcasm? I'm a post nineties reuse-or-lose refugee from curb-side recycling. I can't throw away forty pounds of pulp-fibre and two hundred tons of greenhouse gasses without getting a little sick, so I drop the 20lb door stop bag-n-all in a dusty stack on the floor of my pantry and wait for it to get wet, grow mold or trip me in the morning when I'm none too centered in my Chi.
But the truth is, I'd beg for Bellsouth, Sprint and MCI to just send me a useless CD like AOL does or even spam my inbox with links to an online version, because, I'm not sentimental about the blighted slashpine forests or the steaming fart smell of the papermills in the morning. The printed volume isn't convenient. It's archaic, wasteful and next to useless given the rate at which the content in it changes.
I'd much rather have an extra explorer window pointing to yp.yahoo.com on my desktop than a hernia accelerator on my other desktop-let alone in my car or carry-on luggage.
Well, maybe my rant about BellSouth has gone on too long. Scene 24: John chases a point, take one, ACTION!
I did learn the hard way, that I appreciate the solicitude of excluding everything from my mind but the book, a light and my hands. There is and indellible permanence in the texture of of heavey paper, an incorruptable voice and a ready passage out of the shifting, illusory world. I'm not a book hater.
But after five years at a reseller with hundreds of cubic feet of cabinet space and six dumpsters full of surplus, obsoleted and retired printed media swallowing our small building, I wasn't grateful for the medium. I thought it was a waste of energy and materials that would have been better spent regression testing the software.
I did read the printed manuals for AutoCAD 13. They taught me lisp, rendering (such as it was) and ASE (AutoCAD SQL extension, remember that?) That was the beginning of 1997. A year later we got R14, all the documentation was online and I have not since, looked inside the AutoCAD 13 books. I don't expect many of you have either. Printed release manuals are the toxic waste of our industry-along with Mlines.
I think our trees are better used for cleaning air, making furniture and presssing books of significance and enjoyment. If it means I have to mail in a postcard, to get a printed volume, I'm happy to do it...but isn't there a web site where I can ask for that instead?
You read it. You can't unread it.
John Burrill

[Steven M. Smith]

I, too, enjoy having a manual to throw in the car or in my briefcase. I sit and read while my wife is shopping. The electronic manual is great when I am at my computer using the software but I still like to have a printed book I can hold in my hands.

[cmooney]

Paper copies are always nice. We have based some of our training decisions on whether the company uses paper manuals or online for their training documentation. Users like to physically have the material in hand.
I can understand the software companies wanting to include documentation electroincally. It is much easier and cheaper to update the electronic version than it would be to reprint and possibly throw away a warehouse full of old and out dated manuals.
It would have been nice if the software companies would have reduced the maintenance costs when they decided not to print manuals.

[Titus Ruch]

For CAD students, there is no substitute for the combination of a good instructor and a good text; however, for experienced users a hard copy manual is not nearly so functional as an electronic format that is well indexed and cross referenced.

[ralphg]

According to USA Today, [Carol Bartz is] $28.9 million-rich in 2005 and stands to make another $35.3 million in 2006.

I recall reading some years ago about her home costing $15 million to build.

[Brendan McFarlane]

I'm not sure that your suggestion that a set of printed manuals would add little more than $10 to the cost of production is valid.

A typical manual set would be more than 1200 pages for a product like Autocad, which at $0.03 per page (very rough market price) would work out at $36, plus additional packaging, handling, storage and shipping costs. Say $50 as a realistic figure. On an installed base 0f 3.8m seats of the software, and assuming just 35% of those will upgrade in the year, you are still looking at a potential saving of more than $50m which is not too shabby...

[Jaspreet Hothi]

I personally believe that a customer paying thousands of dollars is entitled to both forms of manuals, soft as well as hard copy. Each one of them as its own advantages and disadvantages. Softcopy is easy to update, search etc as pointed out by Rob, but a printed manual is more readable if u have to learn a lot of theory before using a software like, for a CAE software. However I dont think if a company decides to supply printed manuals to the customer, then giving the electronic format of it should be too difficult, as the print media is put into electronic format first.

[Jeff Thurston]

Trying to use new software while fending off a myriad of windows while learning is pain in the neck. I'm with you, hardcopy manuals should be included.

Having reviewed quite a few products over the years, 95% of themc ome without hardcopy manuals.

Having said that, one company did send a manual without the software. Maybe it was a test to see if I could read.

[RobM]

I think that the short answer to your questions in the last paragraph is no.

RTFM [Read the F***ing Manual] is a well known acronym because nobody does it. Electronic is the way to go and online help is better because it can be updated much quicker, can be searchable, and can be login controlled if you want.

I'd never pay $4000 for some books and I'd hope that people are lucid enough nowadays to not judge a software package based on the physical books you get with it.